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Thursday, March 29, 2012

Melissa Shoes: Bubblegum of the future

Melissa Shoes is a Brazilian footwear company who have just released 3D printed shoes that smell like bubblegum. The footwear is made from a proprietary plastic known as Melflex. Injection-molded plastic shoes are made in a similar way to the the plastic chairs designed by modernist designers like Charles and Ray Eames and Eero Saarinenin the mid 20th century.Unlike traditional footwear Melissa Shoes are conceived as pixels in a 3D rendering. When producing molded plastic goods from 3D-rendered models, it is possible to impregnate the raw material with fragrances. Instead of the neurotoxic chemical smell of PVC, Melissas smell like bubblegum. If these shoes take off Swedish designer, Naim Josefi believes in the near future consumers should be able to have their feet scanned in-store, and the shoes printed on demand. Several designers have already experiemented with the concept of 3D printed shoes.



Brazilian designer Andreia Chaves’s Invisible Shoe pairs a common leather pump with a 3D-printed cage-like bootie.



Dutch fashion designer Pauline van Dongen’s Morphogenesis shoe closely resembles a platform wedge.



London College of Fashion, student Hoon Chung created a line of 3D printed shoes for a final project.



Architect Zaha Hadid designed series of limited edition shoes that exhibited her signature asymmetrical forms and unique use of empty space.

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