Tuesday, March 20, 2012 new shoe mart on line, is a new online shoe mart launched by YOOX Group. Organisers believe the success of the new venture will be through e-commerce, exclusive shoe-related services and editorial content. The distinctive selection is both edited and wide-ranging and will have over 100 brands at launch that cover the spectrum from top names to researched niche labels. New brands will be added continuously and users will be able to shop by designer, category, occasion and heel. Additionally, the site will also sell just about everything else related to shoes including: books, jewelry, design items and shoe-care products among other things. Shoescribers receive exclusive services that include complimentary shoe repair, a custom-made shoe care kit, free shipping throughout the year, dedicated customer care and many other special features including “Cinderella for a Day” (half off a pair of shoes as a birthday gift). For its inauguration, has enlisted the expertise of modern-day film and fashion luminary and fellowshoe-lover Arianne Phillips, who will be the guest curator of the online store for the first week after launch. Arianne has worked with Hollywood’s best and brightest, on films such as A Single Man, Walk the Line and Madonna’s directorial debut W.E. The site’s editorial component, consists of daily editor’s picks (Stars), the latest trends (Spotlight) and a blog-style section called Newsreel, provides the context making for an innovative experience for both shoppers and readers alike. Themise-en-scène of the website in addition to the Newsreel section takes inspiration from a particular source – the world of cinema and old Hollywood glamour. will smoothly weave the worlds of fashion and film through interviews with costume designers, articles on shoes featured in films, Q&A's with actors and behind the scenes on sets alongside other shoe-related content providing an entertaining spin and a novel perspective on what we put on our feet. There will also be street style images, answers to any questions from Ms. Suzie Scribe, the site's resident shoe guru, andShoe Valet where you can find tips and advice on shoe care and a list of hand-picked cobblers.

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