Friday, April 20, 2012

In her shoes study

A new study from University of Canterbury NZ suggests shoes for some women have therapeutic qualities. PhD student, Jessica Boyce found women who feel insecure after exposure to "body ideals'' own more attractiveness-conferring accessories such as shoes and handbags. The new research suggests shoes and handbags are more appealing to insecure women because they increase physical attractiveness without drawing attention to the individual figure. Trousers were aless appealing accessories because they drew attention to the perosn’s body morphology. Insecure women appear more likely to identify themselves with the models in shoe advertisements and consequently purchase a pair of shoes. The study involved 286 students from the University of Canterbury and 922 students at the University of Alberta, Canada.

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