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Friday, October 12, 2012

Sneaker Exhibition London





Sneaking into Fashion is an exhibition in London which opens next week. The exhibits track through popular culture and demonstrate how functional sports shoe became not just the everyday wear for the most sedentary of couch potatoes, but aspirational attire for the image-conscious elite. The exhibits (40) include Mo Farah's Nike Volts, worn at London 2012; the yellow Asics Onitsuka Tiger Mexico style worn by Una Thurman in the film Kill Bill ; Liam Gallagher's Adidas plimsolls, which symbolised the terrace culture of football fashion and Britpop, plus a pair of Buffalo platform trainers worn by Mel B of the Spice Girls at the 1998 Brit awards. Trainer connoisseurs or sneakerheads seek out rare "deadstock" of unworn styles from the 1970s and 1980s as bluechip investments. Daniel Savory, co-founder of fashion brand Trainerspotter, has been collecting deadstock Nikes for more than 20 years and has a passion for the heritage-rich brand. The Sneaking into Fashion exhibition, by javari.co.uk, is at Covent Garden Piazza, London, from 18 to 28 October

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