Friday, November 30, 2012

2012 World AIDS Day and the Red Shoe Project

The 1st December is World Aids Day . According to the UNAIDS, World AIDS Day 2012 report, 25 countries have experienced a 50 percent drop in new infections since 2001. Among the reductions taking place in the last two years, half have been among newborns, an indication that mother-to-child transmission can end with the right access to treatment. In the Caribbean, which is the second most affected region in the world behind sub-Saharan Africa, there have been 42 percent fewer new HIV infections. However AIDS remains a major and preventable killer.

The Red Pump Project® is a nonprofit organization that raises awareness about the impact of HIV/AIDS on women and girls. Their mission is to promote HIV prevention through education, and open dialogue about the issues that surround sexual and reproductive health. The Red Pump Project® was founded in 2009 by Luvvie Ajayi and Karyn Watkins. They use the red shoe as a symbol of empowerment to represent the strength and courage of women infected and affected by HIV/AIDS. The incorporation of fashion into the message of HIV prevention is the organisation's contribution to show that Awareness is Always in Style!™ The Red Pump Project has grown from a social media campaign to a national nonprofit working on the ground and online to ensure that women are empowered with knowledge about HIV/AIDS and the issues surrounding it. Aside from an annual “Rock the Red Pump” social media campaign, the organization keeps the public up-to-date on events and HIV/AIDS-related news via their eNewsletter , various social media outlets (Twitter, Facebook, Tumblr, Pinterest), and through a blog. They also organize events to commemorate the major HIV/AIDS awareness days of the year with signature events such as the Rock the Red Fashion Show, the red Pump/Red Tie Affair and Say RED: Cocktails & Conversations.

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