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Thursday, November 01, 2012

Clarks in Jamaica



A new book, Clarks in Jamaica, (One Love Books) tells the bizarre story of how the Somerset firm, Clarks became shoemakers to the reggae industry. Designed, written and published by Al Newman (aka Al Fingers), the handsome edition was inspired by one of the biggest and most entertaining reggae tunes of recent years. In his 2010 hit Clarks singer and MC Vybz Kartel not only delivered a hymn to their durability and stylishness, he also included tips for keeping the suede looking tidy, including judicious use of a toothbrush for reaching tricky areas. The tune was massive in Jamaica and beyond, and it set reggae buff Newman thinking about the many artists who have been moved to name check the island's favourite shoes in song. Written and compiled by Al Fingers, and featuring new photographs by Mark Read, Clarks in Jamaica will be available for purchase for £30 at One Love Books and all good book stores from November 2012.

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