Saturday, April 05, 2014
Canadians keen to get fit this Spring
Canada's worst winter in decades has Canadians anxious to lace-up their running shoes. A new consumer survey commissioned by Sport Chek reveals 91 per cent of Canadians are motivated to get active this spring through a range of activities. Eighty six (86%) of runners and joggers were anxious to strip off their winter coats, lose their boots and get back to their outdoor running regimes. With the extreme cold and harsh conditions keeping nearly half of all runners inside and not active this winter, the warmer weather will see 50 per cent of runners getting in outdoor runs at least two to three days per week. The recent Winter Olympic Games in Sochi has inspired 22 per cent of women and 19 per cent of men to be more active this spring. As the sidewalks begin to clear and the trails start to dry, runners are starting to dig out their running gear only to realize that they need an upgrade. Not surprisingly, over two thirds of Canadian runners are looking to purchase new running gear this spring, and running shoes are at the top of the list. According to Statistics Canada there are over 6.5 million runners and joggers across the country, and Sport Chek's consumer survey indicates that it is among the top five athletic pursuits for Canadians this spring. Activities we intend to regularly participate in over the coming months include walking (76 per cent), cycling (22 per cent), hiking (18 per cent), running (17 per cent) and golf (13 per cent). See chart below for additional regional data.