#Footsies (a buzzword you'll soon be familiar with) are for a good cause.
Hot on the heels of the #nomakeupselfie, taking a picture of your naked foot is the latest way to show off on social media and donate to charity. Launched by the UK charity Street Child Africa, the focus of the Barefoot Friday campaign is to raise money for 100,000 children in notably abject poverty in sub-Saharan Africa. Instagram users upload pictures of their feet, captioned with the hashtag #Footsie and a phone number, asking followers to pledge £3 by texting said number. It is also asking the public to "foot-nominate" their friends by tagging them in the post. #BareFootFriday is on the 20th June 2014
Street Child Africa has a more holistic approach to charity, treating each situation, each child delicately and individually. They earmark abuse, abject poverty and war as the key issues, with the money covering a spectrum of needs, from shoes to intervention (the charity's workers are all trained social workers) and reuniting trafficked children with their families, a common issue, especially in Senegal and Ghana.