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Monday, September 29, 2014

Nike: Genealogy of Innovation




Following successful exhibitions at Nike’s Phenomenal House spaces in Paris, London and Berlin during the summer, the brand launched an immersive online experience. The exhibition showcased forty years of Nike design, thirty years of sneaker culture, and twenty years of Nike Football. It all started with the very first shoe to bear the Swoosh, “The Nike” football boot from 1971, and it concluded with Nike’s latest football boots, the Magista and Mercurial Superfly. Keen to share the experience Nike approached the London-based animation production company Golden Wolf to direct and produce a film that would develop their Genealogy of Innovation campaign and bring it to life. Anew TV commercial called The ‘Genealogy of Innovation’ campaign which shows 43 years of history and 200 shoes in under two minutes.

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