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Saturday, March 12, 2016

Salvatore Ferragamo tag their wares




Salvatore Ferragamo are embedding microchips in their bags and shoes, as the luxury industry steps up efforts to combat fraudsters. Radio frequency identification (RFID) tags, work like high-tech bar codes to identify and track everything from food to weapons. Microchips have been inserted in the left sole of most of Ferragamo’s women’s shoes since 2014, and have since added men’s shoes, women’s leather goods and luggage. Ferragamo, is struggling to grow sales in Asia and have worked with Chinese authorities to destroy or confiscate about 25,000 counterfeit goods in 2015 and blocked 91,000 online advertisements for fake products. The total value of bogus Ferragamo items confiscated or destroyed in China last year, including goods seized separately by customs officials, exceeded $17 million and more than half were belts, the company said.



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