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Wednesday, May 16, 2018

The word on the street is ‘socks.’




The word on the street is ‘socks.’ Socks have become a fashion statement and are no longer just what separates you from your shoes. According to Business of Fashion (BoF), fashion's major brands and influencers are turning the sock into a huge fashion statement.



Socks and sandlas were once considered declasse but according to fashion shows for Spring 2018, the combination is a must this summer with Gucci, MSGM, Erdem, Marc Jacobs, and House of Holland all showcasing the 'ugly combination.'



'Sneaker socks' describe a combination of a running shoe and sock attached. First seen in soocer boots the trend has now crossed over into high fahion with many designers incorporating them into their collections. DKNY, Balenciaga, and Ash have all released versions.



According to research firm NPD Group, and Morgan Stanley, the activewear market has reached $44 billion in the United States and will grow to $83 billion by 2020.



Vetements in collaboration with Reebok produced the stretch-knit sock sneaker which retails at $840 (US). These proved so popular the company intends to launch nine new colorways of the shoe.



Socks are accessible to everyone and at a time when fashionista are gravitating toward the same designer sneakers well chosen socks give a chance to really stand out. The new order of logo sock is the odeal way to catch the eye. Major fashion houses such as Gucci, YSL, Off – White and Thom Brown have been promoting fashionable hose, including crystal-embellished logo socks.

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