According to Veerah , vegan footwear has become more mainstream as the millennial generation demand companies take greater stock of their practices and become more eco-conscious. Much of this call for change has been driven by social media and sustainable-fashion role models, like Emma Watson, Natalie Portman, Petra Němcová among many others, championing the eco-conscious cause.
According to a report published in 2017, and conducted by Grand View Research Inc., the global synthetic-leather market is expected to reach $85.05 billion by 2025. The footwear category in particular is expected to show the fastest growth over the next nine years, with an approximated compound annual growth rate of 9.7 percent from 2016 to 2025. The definition of vegan shoes is footwear made from materials that do not contain animal components. Shoes made from recycled chewing gum and certain types of plastic, are not vegan if they contain animal by-products, while considered environmentally friendly.
Vegan footwear is no longer seen as an alternative to leather but improved properties of vegan materials has seen designers like, Kat Von D , incorporate them into new creations. The designer will launch Von D Shoes in the coming season.
London-based footwear brand Nak (No animal killed), has introduced their latest range of vegan shoes for men and women, employing faux leather on new styles. Stella McCartney has long been an advocate for fur free fashion and now the message seems to be getting through as Versace and Michael Kors , among others, have pledged to go fur-free, in the future.